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On April 1, 2008, Nestlé launched an April Fool's Day prank in which they claimed that they had changed the name of the candy bar to "The Finger", citing consumer research that indicated that the original brand was "clumsy" and "awkward".
The prank included a fake Web site promoting the change that featured a video press release.
This included moving away from compound chocolate that was in the original formula.
Also in 2010 was a new advertisting campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24-35, had 380,000 views in two weeks, on sites You Tube &
The bar consists of a crispy core of creamy peanut butter blended with sugar candy in chocolatey coating.Butterfinger has become known for its humorous marketing and a roster of memorably funny spokespersons, including Bart Simpson, Top Cat, Seth Green, Erik Estrada, Rob Lowe, and Jaime Pressly.Other memorable ad campaigns include counting down the end of the world or BARmageddon, with evidence such as the first ever, QR shaped crop circle in Kansas, a Butterfinger comedy-horror movie called “Butterfinger the 13th,” the first interactive digital graphic novel by a candy brand starring the Butterfinger Defense League, and several attention grabbing April Fool’s Day pranks, including the renaming of the candy bar to “The Finger.” With 2010 sales of 8 million, Butterfinger has become increasingly popular and has typically ranked as the eleventh most popular candy bar sold in the .68 billion United States chocolate confectionery market between 20. In 1988, RJR Nabisco was purchased by Kohlberg Kravis Roberts & Co.After teams began to travel to and from games by air instead of train, it became possible to include locations in the far west.Los Angeles officials attended the 1956 World Series looking to the Washington Senators to move to the West Coast.